A commonly used sensitivity analysis for matched observational studies adopts a worst-case perspective, which assumes that, in each matched set, the unmeasured confounder U is allocated to make the bias worst. This worst-case allocation of U does not correspond to any realistic distribution of U in the population and is difficult to compare with observed covariates. We proposed a new sensitivity analysis method that addresses these concerns. We apply the new method to a study of second-hand smoking and blood lead levels in children and find that, to explain away the association between second-hand smoke exposure and blood lead levels as non-causal, the unmeasured confounder would have to be a bigger confounder than any measured confounder.